AFRIFF 2025 opens in Lagos with a new film and content market, connecting storytellers, investors, and boosting tourism during the week-long festival

The 14th edition of the Africa International Film Festival (AFRIFF) is set to kick off in Lagos on November 2, featuring a brand-new film and content market aimed at expanding creative trade and attracting global tourism.

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Scheduled to run until November 8, the festival will screen a diverse lineup of feature films, documentaries, and shorts from across Africa and the diaspora.

The new market, according to AFRIFF Founder Chioma Ude, will serve as a business hub for studios, streaming platforms, and investors, fostering collaborations and generating new partnerships within the continent’s creative industry.

Lagos, known as Africa’s entertainment capital, remains the natural host, with hotels across Victoria Island and Lekki reporting over 90% occupancy during the festival week.

The Lagos State Ministry of Tourism is coordinating with security and traffic agencies to ensure a smooth experience for visitors.

Vice Chairman of Hotel Owners Forum Lagos, Adewale Ayo-Adesanya, noted that AFRIFF boosts room sales and allied services such as dining, transport, and nightlife, rivaling major December events in international visitor impact.

Also read: How culture festivals will shape Lagos in 2018 – Commissioner

The festival exemplifies Lagos’ growing status as a film-friendly destination, combining cinematic excellence with tourism, culture, and business opportunities for creatives across Africa.