Plateau State recognises Clement Dung for promoting Berom culture and encourages building a cultural brand for tourism and heritage preservation

The Plateau State Ministry of Tourism and Culture has reaffirmed its commitment to recognising and supporting individuals who contribute significantly to preserving and promoting the state’s cultural heritage, highlighting Ambassador Clement Dung for his work in showcasing traditional Berom attire.

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The Honourable Commissioner for Tourism, Culture and Hospitality, Hon. Cornelius Doeyok Dongna’an, held a productive meeting with Mr. Dung, praising his dedication to projecting the beauty and identity of Berom culture during festivals such as the Nzem Berom Cultural Festival.

Over the years, Mr. Dung has become a respected figure for his remarkable traditional costume displays, contributing to cultural awareness and heritage promotion in Plateau State.

Hon. Dongna’an commended Mr. Dung for his passion and encouraged him to develop a recognisable cultural brand, noting that this would allow him to fully capitalise on opportunities in cultural tourism and gain broader recognition.

“Individuals who represent our culture with such passion should be encouraged to structure their work in a way that allows them to benefit from it. Building a personal cultural brand can open doors for recognition, partnerships, and broader opportunities within the cultural and tourism space,” the Commissioner said.

The meeting also allowed Mr. Dung to share his perspectives on the use of his image in cultural promotions.

Both parties engaged in a constructive dialogue aimed at ensuring that contributors to Plateau State’s cultural identity are properly recognised and empowered.

The Ministry reaffirmed its commitment to collaborating with cultural practitioners, performers, and community ambassadors to strengthen the state’s cultural identity and position Plateau State as a leading destination for cultural tourism in Nigeria.

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Under the leadership of His Excellency Barr. Caleb Mutfwang Manasseh, the Plateau State Government expressed pride in individuals and communities whose dedication continues to preserve and promote the traditions that make the state unique.