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Creative economy: Nigeria aims for $100bn growth through culture, tourism

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Creative economy

Nigeria’s creative economy is projected to generate $100bn, according to Minister Hannatu Musawa, who highlights cultural heritage as a driver of economic growth

Creative economy development is at the heart of the Federal Government’s plan to build a $100 billion economy, as it leverages Nigeria’s vast cultural, tourism, and creative assets.

Also read: China-Africa Mazu Culture Association celebrates anniversary, launches hunger relief initiative in Nigeria

This vision was reaffirmed by Hannatu Musa Musawa, Minister of Art, Culture, Tourism, and the Creative Economy, during a dinner in her honour hosted by the Lai Labode Heritage Foundation in Abeokuta, Ogun State.

Musawa revealed that the government is working closely with all 36 states, alongside the private sector, to foster inclusive economic growth.

“We are promoting cultural heritage not just for preservation but as a core driver of economic prosperity,” she said. This forms part of the Renewed Hope Culture Programme, which prioritises rural cultural documentation and community engagement.

A major highlight of the evening was Ogun State’s flagship Egbaliganza cultural celebration, praised by Musawa as a model initiative supporting the Ministry’s ambitious $100 billion creative economy target.

High Chief Mustapha Abdulhakeem Owolabi, Executive Director of the Lai Labode Heritage Foundation, announced plans to host the Africa Fashion Olympics in Egbaland by 2026.

The event, set to involve 50 African nations, is expected to position the region at the forefront of a $500 billion continental fashion movement.

“With Africa holding only 1.2% of the $30 billion global fashion market, Egbaland aims to lead a new era of African fashion dominance,” said Owolabi.

Also read: Minister of Art, Culture, Tourism, Creative Economy pays homage to new Alaafin of Oyo, affirms FG’s support for traditional institutions

This cultural and creative push opens vast opportunities for SMEs operating in fashion, tourism, and the arts  sectors seen as vital to diversifying Nigeria’s economy and creating jobs at scale.

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Dexter Loko Wins Prestigious 2026 Chinua Achebe Prize

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 Dexter Loko Wins Chinua Achebe Prize for his 170,000-word fantasy novel, The Bako of Zereshé, at the 2026 ANA convention in Abuja

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Ofala festival: Obi of Onitsha marks 25 Years on throne

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 Ofala Festival 2026 celebrated Onitsha’s royal heritage as Obi Nnaemeka Achebe marked 25 years on the throne and addressed Nigeria’s economic challenges.

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Crowds Gather for Rare Sunrise at Egypt’s Abu Simbel Temple

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Abu Simbel

Hundreds of tourists gathered at Egypt’s Abu Simbel temple to witness the twice-yearly sunrise ceremony illuminating Pharaoh Ramses II’s statue

Hundreds of tourists gathered at Egypt’s Abu Simbel temple on Thursday to witness a spectacular sunrise phenomenon in which sunlight illuminated the face of the statue of Pharaoh Ramses II, an event that occurs only twice a year.

Also read: 16 Famous Cultural Festivals That Define India

The ancient astronomical ceremony drew visitors from different parts of the world to the archaeological site in southern Egypt on October 22, one of two dates associated with the phenomenon.

The second occurrence takes place on February 22, when the rising sun illuminates the temple’s interior.

Egyptian tour guide Yasser Fouad described the occasion as extraordinary, saying some visitors had stayed overnight to secure the opportunity to witness the event.

“Today is an extraordinary day, everyone is keen, there are people who stayed over the night, foreigners who actually spent the night in Abu Simbel to see this phenomenon,” Fouad said.

The Great Temple of Ramses II at Abu Simbel dates back to the 13th century BC and is among Egypt’s most prominent archaeological attractions.

Built during the reign of Ramses II, one of ancient Egypt’s most powerful pharaohs, the temple is renowned for its monumental statues and sophisticated architectural design.

The twice-yearly sunrise phenomenon is a major attraction, drawing visitors eager to witness the interaction between sunlight and the temple’s ancient structure.

The dates have traditionally been associated with significant moments in Ramses II’s life.

October 22 is commonly linked to his birthday, while February 22 is associated with his accession to the throne.

However, the precise historical reasons behind the dates remain debated.

Some archaeologists have proposed alternative explanations, including that they may have marked the pharaoh’s coronation and birthday.

Abu Simbel underwent a major international rescue operation in the 1960s, when archaeologists and engineers relocated the temples to protect them from flooding caused by the construction of the Aswan High Dam.

The monumental structures were cut into large blocks and reassembled at a higher location, preserving the site for future generations.

The relocation was one of the most significant archaeological preservation projects of the 20th century.

Despite the move, the temple continues to attract visitors for its ancient Egyptian art, monumental architecture and remarkable alignment with the rising sun.

Also read: 16 Famous Cultural Festivals That Define India

The annual gatherings highlight the enduring appeal of Egypt’s archaeological heritage and the continuing fascination with the astronomical knowledge and engineering achievements of its ancient civilisation.

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