Preparations for Eko Fiesta 2025 are underway, aiming to transform Lagos’s December festive calendar into a major cultural and economic event

Preparations for Eko Fiesta 2025, set to transform Lagos’s December festive calendar, are rapidly gaining momentum. Mr. Idris Aregbe, the Special Adviser to the Lagos State Governor on Tourism, Arts and Culture, on Tuesday hosted Project Manager Akinpelumi Deborah and her team from Dosh and Wales Company for a strategic meeting aimed at making the Fiesta a truly immersive cultural and entertainment event.

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During the meeting, Mr. Aregbe underscored the critical importance of leveraging entertainment to stimulate economic growth, promote youth engagement, attract the diaspora community, and solidify Lagos’s position as Africa’s premier tourism hotspot.

“If we cannot use entertainment to improve commerce, then it shows we are not fully harnessing what we have,” Aregbe stated. “Entertainment remains a key tool to drive prosperity and inspire youth participation in sustainable development

. Through initiatives like Eko Fiesta, we can promote culture, boost tourism, and support local businesses.”

The Special Adviser acknowledged the bold vision behind Eko Fiesta and assured the team of the State Government’s willingness to support promising initiatives that align with its tourism development goals.

“We want to work with committed partners who can contribute meaningfully to the Lagos story. Let us ensure that the spirit of United Lagos, through commerce, culture, and celebration, remains at the heart of this initiative,” Aregbe urged.

In response, Akinpelumi Deborah described the Eko Fiesta proposal as a “game-changing platform” for the December festive season in Lagos. With the theme “From Festivity to Prosperity,” the event promises an energetic fusion of music, art, culture, and commerce.

Deborah revealed that Eko Fiesta 2025 is projected to host over 10,000 attendees over three days, with more than 120 vendors showcasing their goods and services.

“Our goal is to create what Afro Nation is to Ghana and what Coachella is to California, a truly African celebration rooted in Lagos,” Deborah said, highlighting the ambitious scale of the event.

According to Deborah, the Fiesta will prominently feature high-calibre entertainers, including elite MCs, comedians, and musicians. A special Post-Fiesta Gala Night is also slated for December—an exclusive black-tie event for sponsors, dignitaries, and government stakeholders to celebrate the success of the event.

Deborah listed the key objectives of the Fiesta, which include attracting foreign direct investment in youth empowerment and job creation, promoting Lagos as Africa’s festive capital, bridging local enterprises with global audiences, and enhancing Corporate Social Responsibility (CSR) initiatives and economic opportunities growth.