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Okhma Global Investment Workshop Attracts Top Brands for Carnival Calabar

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Historic Leadership Honour

Okhma Global investment workshop attracts 70 top brands in Lagos, boosting interest in Carnival Calabar and strategic sponsorship opportunities for 2025

Okhma Global investment workshop has drawn participation from over 70 top-tier brands in Lagos as the firm seeks corporate partners for the upcoming 20th Carnival Calabar.

Also read: Cross River government plans major restructuring of Calabar carnival after 20 years

The event, hosted at the Oriental Hotel, was organised by Okhma Global, the official marketing and brand agency for Africa’s biggest street festival.

Attendees included key players in banking, telecoms, aviation, oil and gas, FMCGs, hospitality, and entertainment.

According to Okhma’s Managing Director, Mary Ephraim-Egbas, the Carnival Calabar 2025 is projected to welcome nearly two million physical attendees and reach over 200 million global viewers via media and streaming platforms.

“This session provided the platform to not only answer questions but also correct misconceptions about the carnival’s strategic value to brands,” Ephraim-Egbas told participants.

She added that the annual event offers exceptional brand visibility, audience engagement, and a return on experience that few platforms in Africa can rival.

This session provided the platform to not only answer questions but also correct misconceptions about the carnival’s strategic value to brands.

The workshop also served as an investment roadshow, showcasing how brands can participate through sponsorships, activations, and co-branded content during the December-long festival.

Executives at the session expressed strong interest in collaboration, with many submitting formal expressions of interest to partner with Okhma and the Cross River State Government.

The 2025 edition of Carnival Calabar is backed by Governor Prince Bassey Edet Otu, who has pledged increased executive support for the cultural showcase.

Ephraim-Egbas noted that this marks a new era of innovation and global appeal for the carnival.

Also read: Calabar Carnival 2024 attracts over 300,000 tourists, boosts local economy

As anticipation builds for the milestone 20th edition, Okhma Global’s workshop has reaffirmed the carnival’s position as a premier cultural and commercial platform for Africa and the world.

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Ofala festival: Obi of Onitsha marks 25 Years on throne

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 Ofala Festival 2026 celebrated Onitsha’s royal heritage as Obi Nnaemeka Achebe marked 25 years on the throne and addressed Nigeria’s economic challenges.

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Crowds Gather for Rare Sunrise at Egypt’s Abu Simbel Temple

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Abu Simbel

Hundreds of tourists gathered at Egypt’s Abu Simbel temple to witness the twice-yearly sunrise ceremony illuminating Pharaoh Ramses II’s statue

Hundreds of tourists gathered at Egypt’s Abu Simbel temple on Thursday to witness a spectacular sunrise phenomenon in which sunlight illuminated the face of the statue of Pharaoh Ramses II, an event that occurs only twice a year.

Also read: 16 Famous Cultural Festivals That Define India

The ancient astronomical ceremony drew visitors from different parts of the world to the archaeological site in southern Egypt on October 22, one of two dates associated with the phenomenon.

The second occurrence takes place on February 22, when the rising sun illuminates the temple’s interior.

Egyptian tour guide Yasser Fouad described the occasion as extraordinary, saying some visitors had stayed overnight to secure the opportunity to witness the event.

“Today is an extraordinary day, everyone is keen, there are people who stayed over the night, foreigners who actually spent the night in Abu Simbel to see this phenomenon,” Fouad said.

The Great Temple of Ramses II at Abu Simbel dates back to the 13th century BC and is among Egypt’s most prominent archaeological attractions.

Built during the reign of Ramses II, one of ancient Egypt’s most powerful pharaohs, the temple is renowned for its monumental statues and sophisticated architectural design.

The twice-yearly sunrise phenomenon is a major attraction, drawing visitors eager to witness the interaction between sunlight and the temple’s ancient structure.

The dates have traditionally been associated with significant moments in Ramses II’s life.

October 22 is commonly linked to his birthday, while February 22 is associated with his accession to the throne.

However, the precise historical reasons behind the dates remain debated.

Some archaeologists have proposed alternative explanations, including that they may have marked the pharaoh’s coronation and birthday.

Abu Simbel underwent a major international rescue operation in the 1960s, when archaeologists and engineers relocated the temples to protect them from flooding caused by the construction of the Aswan High Dam.

The monumental structures were cut into large blocks and reassembled at a higher location, preserving the site for future generations.

The relocation was one of the most significant archaeological preservation projects of the 20th century.

Despite the move, the temple continues to attract visitors for its ancient Egyptian art, monumental architecture and remarkable alignment with the rising sun.

Also read: 16 Famous Cultural Festivals That Define India

The annual gatherings highlight the enduring appeal of Egypt’s archaeological heritage and the continuing fascination with the astronomical knowledge and engineering achievements of its ancient civilisation.

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16 Famous Cultural Festivals That Define India

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India

Discover 16 famous cultural festivals in India, from Diwali and Holi to Rath Yatra and the Pushkar Camel Fair, celebrating the country’s rich heritage (more…)

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